Filmmaking Behind the Scenes for a Complex Video
Over the next few week’s I’m going to go into detail on the ‘Why’ and ‘How’ of filmmaking for UCI MIND’s Breakthrough in Research video. I used two Canon Mark 5D III DSLR cameras as well as Abode Premier Pro CC and Adobe After Effects CC for a for post production. But first, how I came into this project.
My friend Linda who is an event planner approached me to do a promotional video for one of her client’s fund raising dinner. The video was about UCI MIND’s breakthrough research into Alzheimer’s Disease and other forms of dementia. Linda had the original vision of doing a black and white video but showing certain elements in color. The colored portions of the film featured elements of their work that has led to some exciting breakthrough in fighting such a horrible disease. All we had to do was come up with the story and vision for how we were going to shoot it (wink -wink). This was definitely one of the more complex videos I’ve done due to the developing a unique story and the creating the special effects within a very limited production schedule.
To date, UCI MIND’s videos were in a traditional interview format where a researchers answers questions interlaced with b-role of the lab environment. But, after reviewing what they and similar organizations had I knew this format wasn’t going to fit with Linda’s concept. Plus, I knew that what really lies beneath effective research in any area is first and foremost creativity. So, my plan was to right a story and script around creativity as well as UCI MIND’s values. My goal was to show donors and potential donors alike a different side of UCI MIND and what goes into their research on a daily basis and provide a better context for donating to the cause.
My next post will talk about how I formed the story and then I’ll do a series of videos on how I did the color effects within the video. Hopefully by sharing with you some of the through and tips that went into this video it will give you new ideas on how to do your next promotional video. See you soon.